Neuroeconomics

https://helix.northwestern.edu/article/how-brain-wired-finance

http://wunc.org/post/its-true-our-emotions-can-make-us-rich-or-poor#stream/0

–> Our genes influence our investment decisions

–> Obviously, if we’re aware of this, we can make better decisions by giving more thought to situations where we are likely to take more or less risk than is optimal.

“You have a need in an evolutionary sense for both money and women. They trigger the same brain area,” said Camelia Kuhnen, a Northwestern University finance professor who conducted the study with a Stanford University psychologist.

http://www.futurepundit.com/archives/cat_brain_genetics.html

http://public.kenan-flagler.unc.edu/faculty/kuhnenc/RESEARCH/research.html

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