Zero to One

Started listening to this book.  Good so far!

Also, some former coworkers started a new media company and chose personal finance as their first topic:

https://www.workandmoney.com/

Will be interesting to see what kind of stuff they publish and how far they get.  Some of this first stuff

https://www.workandmoney.com/s/avoid-these-mistakes-when-teaching-your-kids-about-money-e2d76059e945446d

It’s very listicle.  But that got me thinking that maybe the average person can only ever absorb random facts to eventually form whatever they thinking and strategy is, so the 80/20 in imparting the information is just to say the facts.

They want to be profitable with 100% programmatic advertising (e.g. automated buying and selling).  They think they can do it by analyzing log data and using machine learning.

http://www.seerinteractive.com/blog/programmatic-advertising-101-works/

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